Take one or take all four. Each is quoted separately so you can see exactly what you are paying for and drop anything that stops earning its place.
Facebook and Instagram, for acquisition and for bringing back the people who almost bought. Account structure kept deliberately simple so the algorithm gets enough data per campaign to actually learn.
Search first, because intent is already there. Performance Max and remarketing added only once search is producing a reliable cost per lead worth scaling against.
The page is where paid budget either converts or leaks. Technical fixes, on-page work and landing pages built to carry the traffic you are already paying for.
What is included
Social and content
Organic and paid pull in the same direction here. The content plan is built so the posts that perform become the ads that perform, instead of running as two separate budgets with two separate reports.